Heart Lab Kids ("we," "us," or "our") operates the website heartlabkids.com. This Privacy Policy explains how we collect, use, and protect your information when you visit our site, take our quiz, or purchase our products.
We take your privacy seriously. We're a small, family-focused brand and we treat your data the way we'd want ours treated.
Information We Collect
Information you provide directly:
- Email address when you sign up for quiz results, our newsletter, or free resources
- Quiz responses (your child's age group and answer selections) to generate Heart Code results
- Payment information when you purchase products through our store (processed securely by Stan Store... we never see or store your credit card details)
Information collected automatically:
- Basic website usage data (pages visited, time on site) through standard web server logs
- Device type and browser information
How We Use Your Information
- To deliver your child's Heart Code quiz results
- To send you parenting tips, connection strategies, and product updates (only if you opted in)
- To process purchases and deliver digital products
- To improve our website and resources
We will never sell, rent, or trade your personal information to third parties. Period.
Third-Party Services
We use the following services to operate our business:
- MailerLite for email delivery and newsletter management. MailerLite stores your email address and engagement data (opens, clicks) on their servers. You can review MailerLite's Privacy Policy here.
- Stan Store for product sales and payment processing. When you make a purchase, Stan Store handles your payment securely. You can review Stan Store's Privacy Policy here.
- Netlify for website hosting. Netlify may collect basic server log data. You can review Netlify's Privacy Policy here.
Email Communications
When you provide your email address through our quiz or sign-up forms, you may receive emails from us including your quiz results, parenting tips and connection strategies, and information about new products or resources.
Every email includes an unsubscribe link. You can opt out at any time with one click. We honor all unsubscribe requests promptly.
Children's Privacy
Heart Lab Kids is a resource for parents and caregivers. Our quiz and content are designed to be completed by adults about their children. We do not knowingly collect personal information directly from children under 13. If you believe a child has submitted personal information to us, please contact us and we will delete it promptly.
Data Security
We use industry-standard security measures to protect your information. Our website is served over HTTPS, and our third-party providers (MailerLite, Stan Store) maintain their own security certifications and practices.
Cookies
Our website may use minimal cookies for basic site functionality. Our third-party services (MailerLite, Stan Store) may set their own cookies when you interact with embedded forms or checkout pages. You can control cookies through your browser settings.
Your Rights
You have the right to:
- Request a copy of the personal data we hold about you
- Request that we delete your personal data
- Unsubscribe from email communications at any time
- Ask questions about how your data is used
Changes to This Policy
We may update this Privacy Policy from time to time. If we make significant changes, we'll note the new date at the top of this page. We encourage you to review this page periodically.
Contact Us
If you have any questions about this Privacy Policy or how we handle your data, you can reach us at:
Email: hello@heartlabkids.com
Website: heartlabkids.com